Web Optimization from My Web Optimized
My Web Optimized works with companies' websites to help them be as effective as possible.
A few years ago, having a website was enough. Now it's time to get a greater return on that investment. Having a pretty website is outdated. Now it's time to have a successful website.
Web Optimization: How we do it
Purpose: First and foremost, we work with you to define the top goals and purpose for your website. If your website was successful, what would that mean? Then we get to work from there.
Data: After the goals are defined, we start analyzing the data of how your website is being used by users. We look at overall traffic, traffic sources, and how those users are interacting with your site.
This is an important step as it is almost impossible to know exactly how your website will be found and interacted with by users when it is developed. You may have an incredibly slick site (which is a good place to start), but it will almost certainly need optimized after it's been up and running. The data let's us know where our weaknesses and opportunities lie.
Traffic: If your website is lacking traffic, or the right kind of tracking, we can then implement what's needed to drive traffic. Most likely this will include strong Search Engine Optimization to bring in qualified traffic through organic searches. We also work with partner companies who can run very successful Pay per Click campaigns to drive immediate traffic to your website.
Usability & Conversions (Sales): Based off the data we collect on how your users are interacting with your site, we'll help tweak your website to transfer traffic into results: whether that's means leads, donations, sales, etc.
Need a Website First?
My Web Optimized is a division of Web Success Agency. Web Success Agency designs quality results-oriented websites. Contact Web Success Agency about your web design needs.